- Client
- Shearwater GeoServices
- Sector
- Energy
- Services
- Brand Identity & Design, Advertising & Campaigns
Daring to discover
Shearwater is a global marine geoscience and technology business. They are pioneers using ground-breaking technology to study what lies beneath the ocean floor and to help energy companies plan ahead, accelerating responsible use of the planet’s resources.
Shearwater aims to strengthen its position in existing markets while preparing for future energy demands. With energy security as a growing global challenge, the company needed to position itself as a forward-thinking partner. This led to an extensive rebranding, initiated in 2022, with the visual identity completed in 2023.
Challenge
Having grown to establish a leadership position in a seismic industry in the last eight years, the brand lacked a contemporary and distinctive identity. Shearwater GeoServices initially needed design for all major platforms as part of its rebranding.
Solution
Minnesota Brand Agency collaborated closely with Siegel+Gale, who created Shearwater's new visual identity. The result was a purpose-led brand platform that centered on their quest to uncover unknowns, contribute to energy security, and aid in the responsible use of the planet’s resources.
Once the foundational elements were in place, we redesigned various platforms with the new visual identity. We also developed the brand film for the launch of the new brand and for variours trade show stands, infographics, maps, templates for social media, PowerPoint presentations, landing page and printed materials.
More to explore
The goal of the rebranding was to position Shearwater as an ambitious industry leader with a focus on responsible access to Earth's resources. It was also crucial for Shearwater to communicate a larger vision of what they deliver overall, rather than solely focusing on products like vessels, machinery, and data.
We also developed strategic communication campaigns to position Shearwater as a global leader in securing the future of energy, emphasizing the company's role in exploring sustainable energy sources with the underlying message: "More to Explore."
Shearwater is an experienced team of smart disruptors and doers. We’re scientists, visionaries, movers and makers. Daring to discover.
— Shearwater
Just 21% of the earth's surface is covered by land, we cover the rest.
— Shearwater