- Client
- Pareto Securities
- Sector
- Finance
- Services
- Defining Brand Core, Brand Identity & Design, Conference Branding, Employer Branding
The Nordic Gateway
Pareto Securities is Norway’s largest investment bank and a leading independent provider in the Nordic financial services market. Beyond the Nordics, the company has offices in London, Frankfurt, Zurich, Singapore, Perth, New York, and Houston
The work with Pareto Securities has spanned a longer period of time. What initially started as a pure web project ended up becoming an extensive brand strategy engagement.
Solution
Every decision is based on emotions. Who do I trust? Who feels safest? Who seems to be in control? Nobody invests in risk — they invest in opportunity.
To begin with, we helped Pareto Securities clarify the company’s strategic foundation to establish a clear strategic positioning as the premise for a broader brand strategy.
Following the strategic work, it was a natural next step to develop a new visual identity. Previously perceived as outdated, closed, and barely visible across most communication channels, Pareto Securities was reintroduced through its Nordic values: open, genuine, and reliable. A brand identity reflecting strong expertise and competitiveness, while clearly attracting both customers and top talent.
To make the value base clearer to external audiences, we placed strong emphasis on bringing real people and personality into the different communication platforms — both in how Pareto looks and in what it says
Conference Branding and Communication Design
With as many as 11 conferences annually and close to 6,000 participants, this is an essential part of Pareto Securities' business. We were responsible for the full conference designs: visual identity, communication materials, and spatial graphics, including vignettes, design and animation elements, and information design.
From strategy to full brand execution
The first few seconds of the first video show what it looked like. It then highlights the breadth of the deliverables: web design, brand guidelines, photography style, conference branding, vignettes, podcast branding, reports, a kick-off vignette, recruitment films, and more.