Make your brand your advantage

A blueprint for corporate brand clarity

In short, The Brand Matrix is a blueprint and toolbox we use in brand development – whether a corporate brand needs to be defined, redefined, or sharpened. The methodology guides executive teams through a structured set of questions that examine identity aspects related to the organization’s mission, culture, competences, values, and other defining characteristics.

By working with The Brand Matrix in workshops and projects, we help companies articulate who and what they are at their core. It offers a strategic focus to clarify the brand core, align it internally, and communicate it effectively to inspire both employees and customers.

The Brand Matrix book

In the book The Brand Matrix – Corporate Brand Leadership Starts from the Inside, where the method is introduced, brand strategist Dr. Mats Urde takes the reader on a journey through the Corporate Brand Identity Matrix and its practical application. Urde shows that the corporate brand and the organization can never exist in isolation. They are inseparable. They need to be aligned. They are two dimensions of the same thing.

Mats Urde and us

Dr Mats Urde, author of The Brand Matrix – Corporate Brand Leadership Starts from the Inside, is a renowned brand strategist and speaker with extensive practical experience. As an associate professor at Lund University, he combines research, teaching, and consulting to help organizations become more brand-oriented.

We’ve had the pleasure of working closely with Mats over several years, and he continues to impress us. He is a brilliant coach and communicator who brings energy, clarity, and lifts every project to new heights.