- Client
- Photocure
- Sector
- Health tech
- Services
- Editorial Design, Report Design
Balancing complexity with clarity
Photocure ASA is a Norwegian pharmaceutical company listed on the Oslo Stock Exchange. Its flagship product, Hexvix®/Cysview®, is used to detect bladder cancer (diagnostic use only).
Photocure is advancing precision diagnostics in uro-oncology, helping physicians make more personalised treatment decisions through better information. Each year, the company publishes an annual report together with an integrated ESG report – a statutory board-reviewed document serving investors, regulators and the medical community. It serves as both a financial report and a reflection of the company’s purpose and strategic direction.
The challenge each year is balancing complexity with clarity. An annual report for a listed company comes with strict requirements: CEO letter, board report, financial statements, ESG disclosures, and auditor's report. The content is fixed, the volume substantial, and both clinical and financial topics demand precision. At the same time, Photocure operates where science meets patient care.
Working within Photocure's established visual identity, we focused on clear structure, strong typographic hierarchy, and intuitive navigation. An opening "in brief" section highlights key results and performance metrics upfront, helping readers quickly understand the year's outcomes before diving into the details. Photography, combining Photocure's own imagery with carefully selected stock, adds rhythm to the report and reinforces the human side of the story.
Throughout, we applied the existing identity consistently and thoughtfully, ensuring that every element supported Photocure's medical, forward-looking, and human character. Having designed the annual and ESG report over several years, we have built a strong understanding of both the content and its audience. Each edition refines the experience further, making a complex document clearer, more engaging, and easier to navigate.
In addition to the annual report Villard Studio designs ad-hoc branding elements for Photocure, such as additional portraits and report covers.